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5 Must-Haves For Your Brand’s Social Media Policy
By Carrie Tylawsky Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost...
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The Most Important Thing You Must Give Your Social Agency
By Cara Friedman The brand/agency relationship is extremely important to having an incredible social media presence. Being on the agency-side, we at Likeable work extremely closely with our clients...
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5 Steps to Creating a Social Media Forum
By Theresa Braun At the Women In Strategy Summit this spring, Likeable Media’s CEO, Carrie Kerpen, introduced the social media forum as a way to help businesses staff for success. Because this model is...
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The One Lie Social Media Marketers Need To Stop Telling
By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities...
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Reddit. Set. Go
By Shari Donk Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands–brands that are posting multiple times a...
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3 Reasons To Get Your Brand On Tinder Immediately
By Carrie Tylawsky If you stay up to date on social happenings, chances are you’ve heard about the new dating app that has taken the world by storm – Tinder. Originally scoffed at for being a new...
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3 “Horrifying” Social Media Blunders & Their Lessons
By Mike Mitchell Happy Halloween, everybody. Today marks the culmination of a season filled with grim tales, gory costumes, and the word “hobgoblin.” But if you work in social media, then ghosts,...
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Big Brands, Smaller Networks
By Carrie Kerpen On yesterday’s earnings call, Facebook’s COO Sheryl Sandberg announced that 25 million small businesses have created Facebook pages, with over 1 million of those businesses investing...
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How Social Media Has Changed Consumer Expectations
By Carrie Tylawsky Social media has paved a road not previously taken: it allows brands to engage directly with consumers, thereby creating extended relationships. As social shifts to become more...
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4 Simple Ways To Generate Innovative Ideas
By Sam Sudakoff In a social world, where the attention span of the average consumer is diminishing by the second, brands need to think outside the box to stay ahead of the game. But as a marketer, when...
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